Alex is currently one half of High Tide, a film production company based in Edinburgh. Initially, their work involved filming conferences and festivals. The Hidden Door Festival is particularly worth to mention, as High Tide’s collaboration on the fundraising helped Hidden Door to smash their goal of £10,000, reaching a final total of £22,000! This led to their next role with the film festival and Underbelly events. They have now worked with brands such as Tesco and JustEat, producing online video content.