Rachel is the founder of Boom, a triple standard business.

She created boom saloon, a printed magazine, driven to democratise creativity for good and boom project, an ongoing series of community-led projects which use creativity to inspire and empower people in underprivileged areas. Both of these are funded by the boom room, creative studios designing editorial strategies for clients all around the world. Rachel founded the boom brand because there wasn’t anything else that existed that allowed her to do what she wanted to do.